Picture2

: Understand consumers is essential. The picture shows two girls sitting on a bench, the smartphone in the hand...

29 Jan 2018 162 Views

Say Halo to Instagram: The Story of a New Generation

: Understand consumers is essential. The picture shows two girls sitting on a bench, the smartphone in the hand

Like this post? You'll find more marketing insights in my new book: International Brand Strategy: A guide to achieving global brand growth, now available from booksellers globally. Order your copy here.

BrandBase | @BrandBa_se
Students from the International Marketing and Brand Management program at Lund University are the contributing authors for the BrandBase blog.