Who Cares About Online Consumer Reviews?
Online consumer reviews might not be as powerful as suggested, but it seems companies have gained more power than ever through reviews... Read more
3 October, 2017
The student blog of international marketing & brand development run in cooperation with Lund University
Choosing the Right Job – Employer Branding and the Use of Professional Networks in Social Media
Be aware of the return of employer branding. Most importantly, make sure to check your social media professional network more often... Read more
26 September, 2017
Email marketing: Modifying old strategies for today’s customer
Explore the trending email marketing tools, which are recommended to the marketers for the implementation into old marketing strategy... Read more
19 September, 2017
Handling crisis communication on social media
What we can learn from the Germanwings case... Read more
12 September, 2017
The advent of multichannel networks in the era of new media
What are multichannel Networks? This post examines what multichannel networks mean and how they work you are confused about... Read more
5 September, 2017
The presence of a brand community on a social media platform
How do members of brand community influence the reputation and performance of a company online?... Read more
29 August, 2017
Online brand experience on a brand website
Five experiential dimensions marketers should leverage to create a compelling online brand experience... Read more
22 August, 2017
Dating in the 21st century: How social media influences relationships on the example of Tinder
Discover how Social Media led online dating into a different direction and got us a new addiction. The Tinder trend might affect your love... Read more
15 August, 2017
Tinder as game changer in online dating
It's never been easy to meet a partner or even a true via online dating. Is this due to the limitless possibilities or up to us... Read more
12 July, 2017
