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The student blog of international marketing & brand development run in cooperation with Lund University

Choosing the Right Job – Employer Branding and the Use of Professional Networks in Social Media

Be aware of the return of employer branding. Most importantly, make sure to check your social media professional network more often... Read more

26 September, 2017

Email marketing: Modifying old strategies for today’s customer

Explore the trending email marketing tools, which are recommended to the marketers for the implementation into old marketing strategy... Read more

19 September, 2017

Handling crisis communication on social media

What we can learn from the Germanwings case... Read more

12 September, 2017

The advent of multichannel networks in the era of new media

What are multichannel Networks? This post examines what multichannel networks mean and how they work you are confused about... Read more

5 September, 2017

The presence of a brand community on a social media platform

How do members of brand community influence the reputation and performance of a company online?... Read more

29 August, 2017

Online brand experience on a brand website

Five experiential dimensions marketers should leverage to create a compelling online brand experience... Read more

22 August, 2017

Dating in the 21st century: How social media influences relationships on the example of Tinder

Discover how Social Media led online dating into a different direction and got us a new addiction. The Tinder trend might affect your love... Read more

15 August, 2017

Viral advertising: Why this trend is important for you

The benefits from publishing a viral advertisement are portrayed by focusing on the necessary characteristics and underlying sharing process... Read more

19 July, 2017

Tinder as game changer in online dating

It's never been easy to meet a partner or even a true via online dating. Is this due to the limitless possibilities or up to us... Read more

12 July, 2017
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Duffy Agency helps aspiring international brands achieve ambitious growth across borders. We operate as a natural extension of your marketing department, seamlessly integrating international expertise in marketing research, strategy, implementation and management into your operation. See if you qualify for performance-based pricing with our Moso Growth Program.

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