What is the difference between sales, marketing and branding?
The notion that there is an activity called “branding” that exists separate from marketing, sales, and all other business activities is ... Read more
29 June, 2015
Brand Rants
Making sense of international marketing and brand strategy in the information age
Time for marketers to stop talking about branding
Many business people are openly dismissive of “branding” as meaningless fluff. I agree. Twenty-odd years of brand consulting has... Read more
16 April, 2014
Steve Wozniak on Marketing
While there isn't a tech CEO I've met who would refute this simple truth, very few are able to embrace it, no less practice it. Why is tha... Read more
24 October, 2013
