What is the difference between sales, marketing and branding?
The notion that there is an activity called “branding” that exists separate from marketing, sales, and all other business activities is ... Read more
20 February, 2024
Brand Rants
Making sense of international marketing and brand strategy in the information age
Time for marketers to stop talking about branding
Many business people are openly dismissive of “branding” as meaningless fluff. I agree. Twenty-odd years of brand consulting has... Read more
16 April, 2014
