Making sense of international marketing and brand strategy in the information age
If your emails do not reach the recipients inbox, they probably have been trapped by spam filters. Here are the 5 tips to avoid spam filter... Read more
5 December, 2024 Insights into the phenomenon of information overload from a user perspective... Read more
15 November, 2024 Crowdsourcing campaigns enjoy great popularity. If you consider launching your crowdsourcing campaign, here are three ways to succeed... Read more
17 July, 2024 Four recommendations on managing negative electronic word-of-mouth based on United Breaks Guitars... Read more
11 July, 2024 A guide on how brands can benefit from anti-branding with an industry example through Lego and their reaction towards an Anti-Lego campaign... Read more
10 July, 2024 Top ten list of different features of Spotify and why Spotify should be your choice of daily driver for music streaming service... Read more
19 June, 2024 This post discusses the long-term effect of anti-branding activities on brand identity and consumer behavior, analyzing the case of Ryanair... Read more
10 June, 2024 New consumer trends have been arising together with new consumer behaviors. The current trend of the agnostic shopper is challenging brands... Read more
23 May, 2024 A case of Dos Equis and memes in marketing... Read more
16 May, 2024 How to talk to your customers online... Read more
3 April, 2024
