Why We Haven’t Met on Google+ Yet

I want to use Google+. I want my colleagues and clients and you to use it as well. I think it has the potential to be a major catalyst for b...

19 Apr 2012 1082 Views

I want to use Google+. I want my colleagues and clients and you to use it as well. I think it has the potential to be a major catalyst for business networking. If it succeeds, it could carve out a very lucrative space for itself positioning LinkedIn more squarely as a recruitment tool and Facebook as a socializing tool. But there is one thing stopping me from jumping into Google+ with both feet. It’s not the coding or the functionality or the interface. It’s the Google brand. Too often, Google’s branding blunders results in underwhelming market uptake and subsequent abandonment of their products.

In my latest Marketing Moxie column for Talent Zoo I ask if the next tombstone in the Google brand graveyard will be Google+. Check it out and while we’re on the topic why not connect on Google+ (Sean Duffy on Google+)

 

Tags: ,
Sean Duffy | @brandranter
Speaker, consultant & founder of Duffy Agency, the flipped digital agency that provides accelerated growth to aspiring international brands.