The student blog of international marketing & brand development run in cooperation with Lund University
Written by Miranda Rincon LET’S TALK ABOUT EMPLOYER BRANDING… The tables have turned. Now is time for companies to explain why you shoul... Read more
26 September, 2017
Written by Emilija Jurgulyte Abstract Email marketing is one of the most powerful tools in marketing communication that emerged a couple of... Read more
19 September, 2017
Written by Alicia Schneider Over the last years, social media has changed the way of handling crisis management and especially crisis commun... Read more
12 September, 2017
Written by Young Kim Nowadays, there has been growing number of people watching videos online habitually. This is based on the fact that peo... Read more
5 September, 2017
How do members of brand community influence the reputation and performance of a company online? Written by Maximilian Hochsteiner INTRODUCTI... Read more
29 August, 2017
Five Experiential Dimensions Marketers Should Leverage to Create a Compelling Online Brand Experience Written by Lisa Marie Bauer Es... Read more
22 August, 2017
Written by Lisa Niesen INTRODUCTION Social Media has not only become a very relevant topic for brands and companies to deal with when it com... Read more
15 August, 2017
Written by a Master Student at Lund University The main characters of Heathrow Airport’s Christmas Viral “Coming Home for Christm... Read more
19 July, 2017
Written by Carolin Strunz It has never been so easy to meet a new partner on Online Dating websites. And yet it seems harder than ever to fi... Read more
12 July, 2017