Your guide to leveraging user-generated content
Online chatter does matter. Discover all ins and outs of User-Generated Content (UGC) and how you can use it for your brand's success... Read more
7 June, 2018
The student blog of international marketing & brand development run in cooperation with Lund University
How to Run a Successful Crowdfunding Campaign on Kickstarter
Important steps to run a successful crowdfunding campaign on Kickstarter, which is the platform that changes the game for entrepreneurs... Read more
30 May, 2018
New consumer trend on the rise: The Agnostic Shoppers. Are you one of them?
New consumer trends have been arising together with new consumer behaviors. The current trend of the agnostic shopper is challenging brands... Read more
23 May, 2018
HR Recruiting in the Digital Era
How to recruit the perfect candidate through employer's attractiveness ... Read more
16 May, 2018
Turning the Tables – How Brands Can Benefit from Anti-Branding
A guide on how brands can benefit from anti-branding with an industry example through Lego and their reaction towards an Anti-Lego campaign... Read more
9 May, 2018
Polling on Social Media: 6 benefits for Brand Managers
This post underlines the benefits of using polling on social media and why brand managers should use polling to know their customers better... Read more
2 May, 2018
How Content Creators like Casey Neistat are changing the way we market in the digital economy
Times They Are A-Changin: In the digital era, content creators like Casey Neistat are transforming the way of marketing and branding.... Read more
25 April, 2018
Sliced online: How social media covers the downside of plastic surgery
Plastic surgery is getting popular due to social media. This also raises an ethical concern as it only focuses on people's appearance... Read more
18 April, 2018
Influencer marketing on Instagram: reaching consumers in an advertisement avoidance environment
As social media gain popularity and advertisement avoidance attitudes online increase, influencer marketing on Instagram is getting valid... Read more
11 April, 2018
Transforming the Power of Influencers into your Power: Chiara Ferragni’s “The Blonde Salad”
Four tips on how to turn influencer power into your power, taking the example of Chiara Ferragni's "The Blonde Salad"... Read more
4 April, 2018