Transforming the Power of Influencers into your Power: Chiara Ferragni’s “The Blonde Salad”
Four tips on how to turn influencer power into your power, taking the example of Chiara Ferragni's "The Blonde Salad"... Read more
4 April, 2018
The student blog of international marketing & brand development run in cooperation with Lund University
The emerging technology – AR
Do you know AR is a growing trend that has high potential or just consider as it is a gimmick? This blog post will tell you more about it... Read more
28 March, 2018
Influencer Marketing: 5 Reasons Why It Is Important For Your Brand
Find more information about influencer marketing and why it is important for your brand. I am an influencer and this is my experience ... Read more
22 March, 2018
Using social media and influencer marketing to create brand awareness
Build a strong brand using simple techniques online and on social media... Read more
21 February, 2018
Engaging Millennials on Social Media
Millennials is a target group that can’t be ignored. The best way to communicate with millennials is through social media.... Read more
14 February, 2018
News consumption on social media: What’s real and what’s fake?
Social media is now the preferred source of getting news. However, we’re left questioning: what’s real vs fake? ... Read more
7 February, 2018
Say Halo to Instagram: The Story of a New Generation
With more than 300 million active users, Instagram Stories gains in importance, but what does that mean for brand managers?... Read more
31 January, 2018
Who cares about online consumer reviews?
Written by Weronika Bojanowicz I aim at shedding light to the fact that online consumer reviews are not as powerful as commonly suggested. T... Read more
3 October, 2017
Choosing the right job – Employer branding and the use of professional networks in social media
Written by Miranda Rincon LET’S TALK ABOUT EMPLOYER BRANDING… The tables have turned. Now is time for companies to explain why you shoul... Read more
26 September, 2017
Email marketing: Modifying old strategies for today’s customer
Written by Emilija Jurgulyte Abstract Email marketing is one of the most powerful tools in marketing communication that emerged a couple of... Read more
19 September, 2017