Who Gives a Crap? 5 things we can learn from a successful crowdfunding campaign
Crowdfunding is a great way for start-ups to raise capital. However, convincing people of your business idea is challenging... Read more
17 April, 2019
The student blog of international marketing & brand development run in cooperation with Lund University
eSports: The mainstream entertainment – Why brands should get engaged
ESports is on the rise –video game competitions are rapidly growing, the time is now for brands to get engaged... Read more
10 April, 2019
Perform Like a Star on Social Media – A Guide Through the Jungle of KPIs and Online Evaluation
Want to understand the essence of social media performance evaluation? Within 5 min you will have a simple and cost-efficient framework... Read more
4 April, 2019
The Importance of Online Reputation – and How to Manage It
Four keys for managing a company’s online reputation... Read more
2 April, 2019
Using User Generated Content to Catch Generation Z: From Online to Offline
Tired of wondering how to catch the Gen Z’ers? The next big thing in user generated content will help you. This is how and why you need it... Read more
28 March, 2019
5 Ways for Your Cultural Driven Brand to Remain Timeless
Today’s cultural trends are changing the way brands emerge over time. There is no way to get it wrong if you follow these 5 simple steps... Read more
26 March, 2019
A Wolf in Sheep’s Clothing: How Native Advertising is Deceiving Consumers All Around the World
Predicted to compromise nearly 74% of ad revenues by 2021, the trend of native advertising is blurring the line between advertising and non-... Read more
21 March, 2019
6 lessons on how to successfully build a community on social media
The story of fitness influencer Kayla Itsines... Read more
19 March, 2019
Alexa, why should we care about virtual voice assistants?
Which challenges hide behind Alexa? Here are 5 tips for marketers about the voice revolution coming along with virtual voice assistants... Read more
14 March, 2019
Shoppable Instagram Posts
How product tags have successfully brought online shopping to Instagram... Read more
12 March, 2019