Influencer Marketing: Micro or Macro? Maybe Both?
Daniel Wellington used both macro and micro-influencer marketing to build a watch empire... Read more
23 October, 2019
The student blog of international marketing & brand development run in cooperation with Lund University
Should Brands Consider Mental Health in Their Social Media Strategies?
Brand managers can mitigate mental health issues through their brand’s own social media strategy by promoting wellness and positivity... Read more
16 October, 2019
Email Marketing Campaign Gone Spam? 5 Tips to Avoid the Spam Filter When Sending Emails
If your emails do not reach the recipients inbox, they probably have been trapped by spam filters. Here are the 5 tips to avoid spam filter... Read more
9 October, 2019
Five Tips To Improve Your Employer Brand
How to build a strong employer brand and the ways to attract the future talents, as it is becoming growingly important topic for CEOs and HR... Read more
2 October, 2019
MILLENNIAL’S ONLINE NEWS CONSUMPTION: 5 tips for news agencies to get their attention
How do Millennials consume news and how does the disrupted news Industry and news agencies need to act in order to their attention?... Read more
25 September, 2019
Why You Should Care About AI: 6 Ways to Make Use of It in Digital Marketing
AI is moving from a “nice-to-have” to a necessity within digital marketing. Want to know WHY and HOW to improve? ... Read more
18 September, 2019
More Information may Leave us With Less Knowledge and a Change of Personality
Is it possible that more information may leave us individuals with less knowledge and a change of personality in the future?... Read more
11 September, 2019
OH NO, I got #Hashtag hijacked! These tips will avoid this happening in the future.
Have you been a victim of a Hashtag Hijacking? Don’t stress, with these do’s and dont’s, this will never happen to you again... Read more
4 September, 2019
Augmented Reality In Marketing – 4 Ways To Promote Your Business
Learn what AR is, why it is not only a marketing fad and how to make your promotional efforts stand out through this emergent technology... Read more
28 August, 2019
ESports versus traditional sports – Hop on the train
Will eSports eventually outgrow traditional sports?... Read more
21 August, 2019