6 tips to play the Instagram game like Nike
The blog post provides six tips to play the Instagram game like Nike, which can improve your marketing strategy and make your business grow... Read more
8 August, 2018
The student blog of international marketing & brand development run in cooperation with Lund University
End greenwashing with your social media power
How to end greenwashing through social media by holding companies accountable? Exploring the example of Rainforest Alliance and Chiquita... Read more
1 August, 2018
Facebook: Democracy’s tipping point?
Does Facebook have the power to influence the outcome of a democratic election?... Read more
26 July, 2018
Stoning of the modern age: How to manage a social media crisis
Companies often face social media crisis that might lead to serious damage to the brand. Here is a guideline for effective crisis management... Read more
24 July, 2018
How gaming can teach your company about Social Influencers
Consumers are looking for information about your company everywhere else and from everyone else. What can you do? ... Read more
19 July, 2018
“Do Us a F(l)avor” – 3 Ways to Benefit from Crowdsourcing
Crowdsourcing campaigns enjoy great popularity. If you consider launching your crowdsourcing campaign, here are three ways to succeed... Read more
17 July, 2018
WHEN CONSUMERS FIGHT BACK: HOW TO DEAL WITH NEGATIVE ELECTRONIC WORD-OF-MOUTH – THE CASE OF UNITED AIRLINES
Four recommendations on managing negative electronic word-of-mouth based on United Breaks Guitars... Read more
11 July, 2018
5 Tips How Not to Choose Your Instagram Influencer!
Body Positivity as a Social Media Game-Changer... Read more
25 June, 2018
Social Eating Mukbang: Earn $10’000 a Month by Eating Live
Social eating or mukbang is a virtual phenomenon where people live-stream themselves eating food. How does it work and why is it so popular?... Read more
13 June, 2018
Your guide to leveraging user-generated content
Online chatter does matter. Discover all ins and outs of User-Generated Content (UGC) and how you can use it for your brand's success... Read more
7 June, 2018