Unwrapping the Unboxing Phenomenon – Why Unboxing Videos are Here to Stay
The unboxing phenomenon is here to stay. Today, consumers trust user-generated content more than traditional advertising... Read more
3 October, 2018
The student blog of international marketing & brand development run in cooperation with Lund University
The Twitch livestreaming phenomenon: The pinnacle of influencer marketing?
Twitch successes include the popular game Player Unknown's battlegrounds which sold over 20 million copies within 9 months... Read more
26 September, 2018
YouTube Influencers: Branding Strategies to hook Generation Z
Why your company needs to incorporate vloggers in your social media strategy... Read more
13 September, 2018
Who will be Empowered after Web 2.0?
Discover the latest internet development after Web 2.0, and find how it has changed marketing environment... Read more
5 September, 2018
5 Things You Need To Know About Marketing Automation
Have you been a victim of Marketing Automation? Generally considered an unsexy topic but your company might not survive without it... Read more
29 August, 2018
Personalization versus Privacy in the Sharing Economy
How personalization of products and services will help us to make decisions in this world full of possibilities to choose from? ... Read more
23 August, 2018
Stop Annoying Your Audience
Stop irritating your audience with annoying advertisement and become their friend instead... Read more
21 August, 2018
Corporate branding on social media: “The age of closed doors” is over
This post delves into the world of corporate branding, explaining how the changed dynamics demand brands to be more open and interactive... Read more
16 August, 2018
6 tips to play the Instagram game like Nike
The blog post provides six tips to play the Instagram game like Nike, which can improve your marketing strategy and make your business grow... Read more
8 August, 2018
End greenwashing with your social media power
How to end greenwashing through social media by holding companies accountable? Exploring the example of Rainforest Alliance and Chiquita... Read more
1 August, 2018