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Strategic Marketing forInternational Brands

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  • About
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The student blog of international marketing & brand development run in cooperation with Lund University

Global information society

More Information may Leave us With Less Knowledge and a Change of Personality

Is it possible that more information may leave us individuals with less knowledge and a change of personality in the future?... Read more

11 September, 2019
cowboy hijacking hashtag on social media

OH NO, I got #Hashtag hijacked! These tips will avoid this happening in the future.

Have you been a victim of a Hashtag Hijacking? Don’t stress, with these do’s and dont’s, this will never happen to you again... Read more

4 September, 2019
Person holding smartphone which uses augmented reality technology to project Spider-Man next to a woman standing in the background.

Augmented Reality In Marketing – 4 Ways To Promote Your Business

Learn what AR is, why it is not only a marketing fad and how to make your promotional efforts stand out through this emergent technology... Read more

28 August, 2019

ESports versus traditional sports – Hop on the train

Will eSports eventually outgrow traditional sports?... Read more

21 August, 2019
Maslows hierarchy of human needs as a tool for doing business in a digital landscape

Customer Needs You Must Focus on in a Digital World

How to make your business sustain in an uncertain reality... Read more

14 August, 2019
Influencer marketing is on the rise. What you should know about influencer authenticity

Influencer Authenticity: Can you trust just anyone with your brand?

Find out why influencer authenticity is so important for your brand and what you should be aware of... Read more

7 August, 2019
Instagram logo

The Arise of Instagram’s Society.

With over 400 million stories per day, Instagram is considered as a magnificent tool. Firms should adopt stories in their strategy... Read more

31 July, 2019
Two people shaking hands as an agreement at a sales meeting

How salespeople can benefit from social selling

Find out how social selling can be used to generate new business ... Read more

24 July, 2019
Physical representation of information overload overwhelming online users

Information Overload – When Information consumes our Attention

Insights into the phenomenon of information overload from a user perspective... Read more

17 July, 2019
Uber a part of sharing economy #Uber

YOU + Sharing Economy = Match?! Self-Test: Uber or DriveNow type?

Sharing economy? – a part of your life?! Ever wondered, if that could be something for you?... Read more

10 July, 2019
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Duffy Agency helps aspiring international brands achieve ambitious growth across borders. We operate as a natural extension of your marketing department, seamlessly integrating international expertise in marketing research, strategy, implementation and management into your operation. See if you qualify for performance-based pricing with our Moso Growth Program.

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