Is value-based pricing the same as performance-based pricing?


Performance-based (also called results-based pricing) is a type of value-based pricing where value is based on actual performance metrics. In some cases, the metrics can be sales results, while in others, they may be measured by precursors to sales such as awareness, engagement, or audience metrics. This is the preferred method when results are fairly immediate and easily measured. Duffy Agency offers performance-based pricing as part of our Moso Growth Program.