Today, the various services that make up a marketing campaign are siloed among so many specialized players, from Web developers to PR firm...17 Jun 2010 2317 Views
Today, the various services that make up a marketing campaign are siloed among so many specialized players, from Web developers to PR firms to social media agencies, that one must ask, ‘Who manages the big picture?’
In my latest blog post for TalentZoo.com, With So Many Specialized Agencies, Who Should Get Your Marketing Dollars?, I make a case for what I think is the best use of your marketing dollars, and what needs to happen so that agencies can offer more value to their clients. Check it out and let me know what you think. Does my post hold water? Or am I just washed up? Leave a comment and let me know.
Like this post? You'll find more marketing insights in my new book: International Brand Strategy: A guide to achieving global brand growth, now available from booksellers globally. Order your copy here.
Speaker, consultant & founder of Duffy Agency, the flipped digital agency that provides accelerated growth to aspiring international brands.