The Absolute Best Way to Get More Value from Your Ad Agency
There is an easy way to get more from your advertising agency. And it's not keeping them on a shorter leash, squeezing timelines and margi...23 Aug 2010 2220 Views
There is an easy way to get more from your advertising agency. And it’s not keeping them on a shorter leash, squeezing timelines and margins even further, or micromanaging their every decision. It’s much simpler and less involved.
In my latest blog post for talentZoo.com, The Absolute Best Way to Get More Value From Your Ad Agency, I distill my 20+ years in advertising and give clients the secret to getting more from their agency. Check it out and see if it makes sense to you. Then leave me a comment. I’d like to hear what you think.
Like this post? You'll find more marketing insights in my new book: International Brand Strategy: A guide to achieving global brand growth, now available from booksellers globally. Order your copy here.
Speaker, consultant & founder of Duffy Agency, the flipped digital agency that provides accelerated growth to aspiring international brands.