The 4Cs: What Kotler didn’t tell you.
Thanks to Dr. Tarnovskaya and all the students at Lund University’s School of Economics and Management for a productive seminar, “The 4C...
14 Oct 2008 2262 ViewsThanks to Dr. Tarnovskaya and all the students at Lund University’s School of Economics and Management for a productive seminar, “The 4Cs: What Kotler didn’t tell you.”
The talk contrasted marketing theory with marketing reality in an attempt to help students bridge the two. I hope those who attended will be better able to identify companies that are operating under a true marketing paradigm (generating demand in the market) vs. those that operate under a production paradigm (focused solely on pushing products into the market) when they enter the work force.
Slides from the seminar can be 
downloaded here with the password Dr. Tarnovskaya gave you. Feel free to email me with any questions.
Like this post? You'll find more marketing insights in my new book: International Brand Strategy: A guide to achieving global brand growth, now available from booksellers globally. Order your copy here.
Speaker, consultant & founder of Duffy Agency, the flipped digital agency that provides accelerated growth to aspiring international brands.
2 replies
Thank you Sean! I really enjoyed the seminar and I have shown TwoDaloo to everyone and they’re laughing, just like me… thanks again.
You’re welcome Emelie. Yes, Twodaloo has to be the poster child for products in a search of a need. If you Google it you will see it has got a LOT of buzz, but very few sales I imagine.