The 4Cs: What Kotler didn’t tell you.
Thanks to Dr. Tarnovskaya and all the students at Lund University’s School of Economics and Management for a productive seminar, “The 4C...14 Oct 2008 2371 Views
Thanks to Dr. Tarnovskaya and all the students at Lund University’s School of Economics and Management for a productive seminar, “The 4Cs: What Kotler didn’t tell you.”
The talk contrasted marketing theory with marketing reality in an attempt to help students bridge the two. I hope those who attended will be better able to identify companies that are operating under a true marketing paradigm (generating demand in the market) vs. those that operate under a production paradigm (focused solely on pushing products into the market) when they enter the work force.
Slides from the seminar can be downloaded here with the password Dr. Tarnovskaya gave you. Feel free to email me with any questions.
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Speaker, consultant & founder of Duffy Agency, the flipped digital agency that provides accelerated growth to aspiring international brands.