Social Media & Marketing Lecture at the Lund University School of Economics

International Marketing & Brand Management Program Thanks to all of you in the International Marketing & Brand Management program f...

8 Nov 2009 2057 Views

International Marketing & Brand Management Program

Thanks to all of you in the International Marketing & Brand Management program for attending my Social Media in Marketing lecture this week. I hope you all left the session with a few insights. I gained quite a few from our discussions during and after class.

091104 LUND LECTURE

 

As we discussed a big part of succeeding in social media is contributing. So for those of you who will be working to refine your marketing skills in the space, I invite you to start with this blog. Jump in to comment on posts and suggest posts you would like to see.

I spoke to some of you about your thesis projects. Feel free to contact me to continue the discussion.

The slides from the lecture are available with the password that was emailed to you. You can download them here.

Thanks to Veronika Tarnovskaya and the Lund University School of Economics for the invitation to lecture.

Like this post? You'll find more marketing insights in my new book: International Brand Strategy: A guide to achieving global brand growth, now available from booksellers globally. Order your copy here.

Sean Duffy | @brandranter
Speaker, consultant & founder of Duffy Agency, the flipped digital agency that provides accelerated growth to aspiring international brands.