Social Media & Marketing Lecture at the Lund University School of Economics
International Marketing & Brand Management Program Thanks to all of you in the International Marketing & Brand Management program f...8 Nov 2009 2238 Views
International Marketing & Brand Management Program
Thanks to all of you in the International Marketing & Brand Management program for attending my Social Media in Marketing lecture this week. I hope you all left the session with a few insights. I gained quite a few from our discussions during and after class.
As we discussed a big part of succeeding in social media is contributing. So for those of you who will be working to refine your marketing skills in the space, I invite you to start with this blog. Jump in to comment on posts and suggest posts you would like to see.
I spoke to some of you about your thesis projects. Feel free to contact me to continue the discussion.
The slides from the lecture are available with the password that was emailed to you. You can download them here.
Thanks to Veronika Tarnovskaya and the Lund University School of Economics for the invitation to lecture.
Like this post? You'll find more marketing insights in my new book: International Brand Strategy: A guide to achieving global brand growth, now available from booksellers globally. Order your copy here.
Speaker, consultant & founder of Duffy Agency, the flipped digital agency that provides accelerated growth to aspiring international brands.