Social Media: It’s not just for kids anymore
Truth is it has been a very adult channel for over a year. But we still have clients telling us "We're not interested in social media becaus...
20 Nov 2009 2377 ViewsTruth is it has been a very adult channel for over a year. But we still have clients telling us “We’re not interested in social media because we are a serious company with no interest in conversing with 12-year-old girls”. (you know who you are:)
In the spirit of reinforcing the truth, I’m sharing these beautiful new graphics from Nielsen published on BNET. You will note that for each of the major social media platforms the clear majority of participants are over the age 35 in every case — even the more youth-oriented sites like MySpace.
Combine this with the fact that Facebook alone now has an audience
of over 300 million users and its easy to see why marketers across the board are developing new respect for these platforms.
Like this post? You'll find more marketing insights in my new book: International Brand Strategy: A guide to achieving global brand growth, now available from booksellers globally. Order your copy here.
Speaker, consultant & founder of Duffy Agency, the flipped digital agency that provides accelerated growth to aspiring international brands.
One replay
This is a very odd statistic. the 35-49 group is much larger in age span 15 years, then the previous group, making relative comparisons stupid.
Adjusting for the age span, the point of this statistic becomes much thinner, albeit still somewhat valid.