Social Media: It’s not just for kids anymore

Truth is it has been a very adult channel for over a year. But we still have clients telling us "We're not interested in social media becaus...

20 Nov 2009 2232 Views

Truth is it has been a very adult channel for over a year. But we still have clients telling us “We’re not interested in social media because we are a serious company with no interest in conversing with 12-year-old girls”. (you know who you are:)

In the spirit of reinforcing the truth, I’m sharing these beautiful new graphics from Nielsen published on BNET. You will note that for each of the major social media platforms the clear majority of participants are over the age 35 in every case — even the more youth-oriented sites like MySpace.

Combine this with the fact that Facebook alone now has an audience
of over 300 million users and its easy to see why marketers across the board are developing new respect for these platforms.

FaceBook

 

MySpace

 

Twitter

 

LinkedIn

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Sean Duffy | @brandranter
Speaker, consultant & founder of Duffy Agency, the flipped digital agency that provides accelerated growth to aspiring international brands.