Five DIY opportunities for marketers
A freelance collateral writer visited The Duffy Agency recently. She complained about the lack of opportunity in the market and blamed the c...14 Feb 2011 2628 Views
A freelance collateral writer visited The Duffy Agency recently. She complained about the lack of opportunity in the market and blamed the changes in our industry. While I agree that the marketing industry is going through big changes, I don’t agree that opportunities are diminishing. I feel they are just being redistributed. To prove my point, I offered this writer five top-of-mind suggestions on how she could adapt her offer to take advantage of these changes. In this post for The Talent Zoo, I share these five suggestions as an example of the new opportunities being created for experienced marketers, especially those who write well.
Like this post? You'll find more marketing insights in my new book: International Brand Strategy: A guide to achieving global brand growth, now available from booksellers globally. Order your copy here.
Speaker, consultant & founder of Duffy Agency, the flipped digital agency that provides accelerated growth to aspiring international brands.