David Brier’s lay man’s guide to brand fail

David included this venn diagram in his recent Fast Company article "What Every CEO Can Learn From Best Buy’s (Continued) Branding Mis...

24 Aug 2012 3872 Views

David included this venn diagram in his recent Fast Company article “What Every CEO Can Learn From Best Buy’s (Continued) Branding Mistakes“. The article presents a great real-world brand case. Worth a read.

The reason this is so painfully funny is because it is so frequently applied.

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Sean Duffy | @brandranter
Speaker, consultant & founder of Duffy Agency, the flipped digital agency that provides accelerated growth to aspiring international brands.