David Brier’s lay man’s guide to brand fail
David included this venn diagram in his recent Fast Company article "What Every CEO Can Learn From Best Buy’s (Continued) Branding Mis...
24 Aug 2012 3979 ViewsDavid included this venn diagram in his recent Fast Company article “What Every CEO Can Learn From Best Buy’s (Continued) Branding Mistakes“. The article presents a great real-world brand case. Worth a read.
Like this post? You'll find more marketing insights in my new book: International Brand Strategy: A guide to achieving global brand growth, now available from booksellers globally. Order your copy here.
Speaker, consultant & founder of Duffy Agency, the flipped digital agency that provides accelerated growth to aspiring international brands.
One replay
Thanks Sean for the mention. Yes, it's has some painful truth which gives it its secret therapeutic values….