Brand Rants Inaugurates New Chinese Blog at ASEAN Expo in Nanning China

NIHAO CHINA! To further strengthen our ties with the Chinese market, The Duffy Agency has launched a Chinese (Mandarin) version of Brand R...

NIHAO CHINA!

To further strengthen our ties with the Chinese market, The Duffy Agency has launched a Chinese (Mandarin) version of Brand Rants called 宋 杜 菲 的 博 客. The new blog was recently announced during a meeting with the Swedish Chinese Chamber of Commerce at the opening of the ASEAN Expo in Nanning, China.

Many of The Duffy Agency’s clients in the US and Europe are interested in China. At first it was simply as a source for cheap production and materials. But as the purchase power of China’s citizens continues to develop, more and more of our clients are also interested in China as a market.

In order to help serve these clients, we have made it a priority over the past five years to develop our Chinese network and our understanding of the Chinese market. During that time we have also noticed an increase in interest from Chinese marketers in developing their brands abroad (see China’s new revolution). The new blog is an extension of our efforts to solidify ties with the Chinese market on behalf of our clients.

The Chinese blog will contain the same posts found on the English version. Check it out at: www.brandrants.com.cn

Like this post? You'll find more marketing insights in my new book: International Brand Strategy: A guide to achieving global brand growth, now available from booksellers globally. Order your copy here.

Order Your Copy