Borders: A brand tragedy

As Borders fades into oblivion I'm left mourning  the loss of my favorite urban hangout. ...

16 Aug 2011 2603 Views


Borders closedAs Borders fades into oblivion I’m left mourning  the loss of my favorite urban hangout. But a quick look back at the way the company was managed tells the story of brand that simply refucsed to take note of the world around it, no less adapt to it. As someone who likes bookstores, I’m sad to see Borders bite the dust. As someone who works with brands, I’m intrigued with what went so horribly wrong with a brand that, at one time, seemed unstoppable. Check out this post for Borders: A brand Lesson Before Dying.  (Picture Source:

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Sean Duffy | @brandranter
Speaker, consultant & founder of Duffy Agency, the flipped digital agency that provides accelerated growth to aspiring international brands.