Barack Obama spotted in Burnout Paradise.

ARE WE WITNESSING THE BEST SOCIAL MEDIA MARKETING CAMPAIGN EVER? Politics aside, I have to hand it to brand Obama. It’s no secret tha...

14 Oct 2008 2365 Views

ARE WE WITNESSING THE BEST SOCIAL MEDIA MARKETING CAMPAIGN EVER?

Politics aside, I have to hand it to brand Obama. It’s no secret that the Obama camp has vastly out gunned McCain with regard to web presence and use of social media — no so much in terms of spend, but in terms of smarts. From the start, his team has used social media so deftly its as if presidential campaigns had always been run this way. With every new development of the campaign I find myself muttering “I wish I had thought of that”. Again, I found myself muttering it today.

Obama-earlyvoting101308
According to AdAgean Xbox Live gamer, Dragunov765, posted screenshots while playing EA’s race game “Burnout Paradise.” The screenshots feature a Barack Obama billboard that says early voting has begun and references voteforchange.com, a site paid for by Obama for America, which points voters to early voting locations in states where the practice is permitted.

Its not that any of the individual tactics are unique, its is more the way they have been choreographed into a seamless campaign that is most impressive. Kudos to Barack and his agencies GMMB and SS&K for blazing new trails in social media marketing and showing us how elegantly such campaigns can be executed. I would like to see a deconstruction of how the Obama social media campaign was put together and coordinated with the traditional media. If anyone comes across one, please pass it on.

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Sean Duffy | @brandranter
Speaker, consultant & founder of Duffy Agency, the flipped digital agency that provides accelerated growth to aspiring international brands.