Making sense of international marketing and brand strategy in the information age
Written by Emma Björk Olsson (Pxhere, 2018) We are all a part of different communities. We can either be a part of a community by living in a certain place or by sharing a special... Read more
29 January, 2020Written by Lucas Fenn Figure 1/Title image: example of Dos Equis meme. (imageflip.com, 2018) Today’s Web 2.0 - opportunity for memes in marketing The modern marketing environment is currently... Read more
15 May, 2019Written by Yao Zou Advancement in technology keeps reshaping marketing environment. Web 1.0 was read-only web where marketers created brand contents to reach and maximise influence on consumers.... Read more
5 September, 2018Written by Felix Dahl Greenwashing is a practice used by corporations to deceive you as consumer by improving their image on a false basis. It can also be defined as “the act of misleading... Read more
1 August, 2018Written by Rebecka Hojgård Hansen When I asked my mother what she would bring to a deserted island, her answer was “my family of course”. When she asked me back, she was kind of humiliated when... Read more
14 February, 2018Augmented reality (AR) is the latest killer technology sweeping across smartphones and desktops alike. But the real question is whether AR is as useful as some people say, or just a gimmicky fad... Read more
18 October, 2010HOW TO DEAL WITH THE EXPLOSION OF WEB 2.0 SITES About 542 million years ago life on our planet experienced what geologists call the “Cambrian Explosion”. After 3 billion years, conditions on... Read more
4 July, 2008IS NOTHING SACRED? It all started when my brother Kevin set up a Wiki to help organize our family reunion. The welcome message on the Wiki landing page said: "OK everyone, let's use technology... Read more
1 July, 2008MANY MARKETERS REACT LIKE DEER CAUGHT IN THE HEADLIGHTS OF WEB 2.0 Web 2.0 is the internet coming into its own. It is most easily understood by looking at the contrast to Web 1.0. To do that,... Read more
6 May, 2008THE PERIODIC TABLE OF THE INTERNET I really enjoyed this clever Web 2.0 graphic. It is the Periodic Table of the Internet from Wellington Grey. Suitable for framing were it not for the fact... Read more
5 May, 2008
