Making sense of international marketing and brand strategy in the information age
Written by Lucas Fenn Today’s Web 2.0 - opportunity for memes in marketing The modern marketing environment is currently experiencing a lot of changes due to the social evolution of the internet... Read more
15 May, 2019Augmented reality (AR) is the latest killer technology sweeping across smartphones and desktops alike. But the real question is whether AR is as useful as some people say, or just a gimmicky fad... Read more
18 October, 2010HOW TO DEAL WITH THE EXPLOSION OF WEB 2.0 SITES About 542 million years ago life on our planet experienced what geologists call the “Cambrian Explosion”. After 3 billion years, conditions on... Read more
4 July, 2008IS NOTHING SACRED? It all started when my brother Kevin set up a Wiki to help organize our family reunion. The welcome message on the Wiki landing page said: "OK everyone, let's use technology... Read more
1 July, 2008MANY MARKETERS REACT LIKE DEER CAUGHT IN THE HEADLIGHTS OF WEB 2.0 Web 2.0 is the internet coming into its own. It is most easily understood by looking at the contrast to Web 1.0. To do that,... Read more
6 May, 2008THE PERIODIC TABLE OF THE INTERNET I really enjoyed this clever Web 2.0 graphic. It is the Periodic Table of the Internet from Wellington Grey. Suitable for framing were it not for the fact... Read more
5 May, 2008AFTER FOUR YEARS THE TERM "WEB 2.0" HAS ENTERED THE MAINSTREAM BUT UNDER MANY GUISES. Since the term was coined at an O'Reily media conference in 2004, “Web 2.0” has been defined and... Read more
5 May, 2008
