Making sense of international marketing and brand strategy in the information age
Written by a Master Student at Lund University The main characters of Heathrow Airport’s Christmas Viral “Coming Home for Christmas” (Heathrow Airport, 2016) A huge plane arrived at Heathrow... Read more
6 April, 2023Written by Carolin Schumacher Marketing campaigns go viral: content sharing on social media “The world may never have been freer, but it has also never been so interdependent and... Read more
30 October, 2019The Elf Yourself phenomenon and what it means to marketers OK, now that Thanksgiving is over it is officially holiday season. And what does that mean for most of us? That's right – time to Elf... Read more
2 December, 2009The Elf Yourself phenomenon and what it means to marketers OK, now that Thanksgiving is over it is officially holiday season. And what does that mean for most of us? That's right time to Elf... Read more
30 November, 2009Can your brand benefit from the wildly viral "Staring You Media"?I am not a fan of Sweden's "voluntary" TV-tax. However, I am a big fan of the campaign they have launched to induce me to pay it. Why?... Read more
24 November, 2009
