Making sense of international marketing and brand strategy in the information age
Written by Emma Björk Olsson (Pxhere, 2018) We are all a part of different communities. We can either be a part of a community by living in a certain place or by sharing a special... Read more
29 January, 2020Written by Nowak Eva-Maria “I see a photo of a place and I instantly want to go there = trip booked, decision made” (Saward, 2015) Have you ever seen a picture on Instagram and your first... Read more
3 July, 2019Written by Cristina González Bustillo We all use social media regularly, every day, several times. But are we aware of the advantages that they provide us with? Social Media update Since... Read more
24 April, 2019Written by Cecilia Finell (Wondergem, 2017) One of the newest topics among marketers is the fascinating Generation Z (a.k.a. post-millennials) that is being raised in a world where technology... Read more
28 March, 2019Written by Helena Lübeck Image 1: Alexa’s revolution (own illustration based on Ugalde, 2018) Alexa, who are you? Imagine a world where we talk more to our virtual voice assistants... Read more
14 March, 2019Written by Julia Ausserdorfer With their latest feature, namely shoppable Instagram posts, the social media platform has managed to revolutionize online shopping. Only one tap on the post or the... Read more
12 March, 2019Written by Ellinor Beckman The ongoing digitalization of music consumption, fandom and marketing continues to greet the music industry with new challenges. Marketing managers and record labels... Read more
5 March, 2019Written by Elvira Zetterberg Companies in today’s society are constantly trying to come up with new ways to promote their products and stand out from the crowd. Since consumers nowadays are more... Read more
9 January, 2019Written by Enrico Signorelli “We are a social pizzeria. The food is first tasted with the eyes, then with the nose and just at the end with the mouth”- Paolo Ghidini, pizza-maker and co-owner... Read more
24 October, 2018Written by Jonas Isaksson Social media has changed how advertising messages are being perceived and today consumers trust traditional brand advertising less than ever. Instead, they put more trust... Read more
3 October, 2018
