Borders: A brand tragedy
As Borders fades into oblivion I'm left mourning the loss of my favorite urban hangout. But a quick look back at the way the company was managed tells the story of brand that simply... Read more
16 August, 2011
Brand Rants
Making sense of international marketing and brand strategy in the information age
Tag Archive: Uncategorized
Going Global: Overcome the Hidden Risks of International Brand Launches
Launching a product in your home country is difficult enough. Statisticians claim less than 50% of new product launches succeed. Those odds become even more daunting when you are entering another... Read more
5 May, 2011Don’t forget the “tact” in your online fundraising tactics
Seven Tactful Tactics for raising money online Microsoft recently came under a lot of criticism for the way it tried to raise money for Japanese earthquake relief. Their Twitter campaign was seen... Read more
17 March, 2011TalentZoo’s Most Read Blog Post of 2010
Last week, I received some very good—and very flattering—news. In April, the career site, TalentZoo.com, asked if I would be interested in writing a guest blog for their site. I was honored... Read more
7 January, 2011The Fifteen Most Hated Brands in America
Customers, employees, shareholders and taxpayers hate large corporations for many reasons. 24/7 Wall St. reviewed many of these to choose the 15 most hated companies in America.via... Read more
6 January, 2011The 8 Myths of Marketing in China
Today, I’m hosting a webinar on the challenges Western brands face when they market their products in China. The talk covers why your biggest obstacles aren't what you think and how to get your... Read more
23 September, 2010New Edition: The International Duffy Tribune
New digitally optimized edition Hot off the press, the latest edition of The International Duffy Tribune is ready for download. You'll notice this issue is enhanced to make the... Read more
7 October, 2009Twitter Mosaic Tool – picture your followers
OK, this may not be the most useful business tool for Twitter, but it is fun. What makes this really cool is that you can click on any one of the thumbnails in your mosiac to learn more about the... Read more
21 September, 2009Saturday, February 28, 2009 at 07:10 PM
google-site-verification:... Read more
28 February, 2009Brand Rants in Chinese
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24 September, 2008
