Making sense of international marketing and brand strategy in the information age
Written by Victoria Rocha Image 1 Brands try to remain part of the different cultural streams. As brands have become “the uninvited crashers of the Web 2.0 party” like Fournier & Avery... Read more
26 March, 2019Written by Viktoria Chalkidou In an era that consumer trends are changing faster than ever, some consumer trends are here to stay and some others are here to challenge brand managers and their... Read more
23 May, 2018Augmented reality (AR) is the latest killer technology sweeping across smartphones and desktops alike. But the real question is whether AR is as useful as some people say, or just a gimmicky fad... Read more
18 October, 2010"The future is here... It's just not evenly distributed." This quote from William Gibson is a fitting opening to Graham Brown's 2010 Youth Trends report. If you are marketing to this segment then I... Read more
26 January, 2010
