Making sense of international marketing and brand strategy in the information age
Written by Daria Gîrju Learn what augmented reality is, why it is not only a marketing fad and how you can make your promotional efforts stand out through this emergent technology. Image 1:... Read more
28 August, 2019Written by Charlotta Carlquist It’s predicted by ComScore that by 2020, 50 percent of all searches done online will be performed through voice (Sentance, 2018). Is that not eye-opening enough... Read more
12 June, 2019Written by Helena Lübeck Image 1: Alexa’s revolution (own illustration based on Ugalde, 2018) Alexa, who are you? Imagine a world where we talk more to our virtual voice assistants... Read more
14 March, 2019Written by Gracja Kantorska The internet technologies gathers all possible data about our online behaviour, which we allow by agreeing to all terms and conditions without any hesitation.... Read more
7 February, 2019
