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Brand Rants

Making sense of international marketing and brand strategy in the information age

Tag Archive: Search engine optimization

Hey Google, do I need to prepare my marketing strategy for voice search?

Written by Charlotta Carlquist It’s predicted by ComScore that by 2020, 50 percent of all searches done online will be performed through voice (Sentance, 2018). Is that not eye-opening enough... Read more

12 June, 2019

Voice Search: the Trend of the Future?

Written by Jannika Ickstadt In 2013 Google rolled out the “Hummingbird” update and therewith laid the foundation for voice search, five years later 20% of all mobile searches are conducted... Read more

22 May, 2019