Making sense of international marketing and brand strategy in the information age
Very often I'm asked what's the difference between sales, marketing and branding. Before I answer, it’s worth bearing in mind that many marketing terms are simply mental constructs. They are... Read more
29 November, 2022Written by Natalia Theofilopoulou As the number of email users is constantly growing, online communication has become an every-day routine (1,2). As an internet marketer, you can use email marketing... Read more
9 October, 2019Written by Niclas Hagemann Larsen How the web has changed the world of selling Throughout the years, the world of selling has changed, especially with the rise of the internet. Some... Read more
24 July, 2019Written by Mattias Palm In this article I will present 3 key learnings in order to be successful in sales. The relationship between sales and marketing department will be discussed, the classical... Read more
8 May, 2019
