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Brand Rants

Making sense of international marketing and brand strategy in the information age

Tag Archive: Rock Art Brewery

David beats Goliath: Vermonster flows in the Green Mountain State

Social Media scores a victory in Vermont. I posted previously about Rock Art Brewery and their legal troubles with beverage Goliath Hansen. You'll be happy to know the incident played out pretty... Read more

12 November, 2009

Why you should boycott Monster Energy Drink

Do it for your brand and for our collective sanity The old rules said that big companies with well-budgeted legal departments could quietly bully competitors and vendors into submission with the... Read more

17 October, 2009