Making sense of international marketing and brand strategy in the information age
Written by Andrea Huntzinger Image 1: TripAdvisor If these jaw-dropping statistics are not enough incentive for you to start paying attention to the online reviews written about your... Read more
22 January, 2020Written by Joshua Jong Having a good reputation is essential because it is the foundation for value judgement of a company (Gray & Balmer, 1998). The reputation is something that... Read more
2 April, 2019Written by Alexandra Raymaekers Introduction Social media is changing the way brands are communicating. Indeed, brands have now lost control of what is being said about them on social media.... Read more
7 November, 2018Written by Sophia Collischon „If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6.000... Read more
11 July, 2018Written by Angelos Karageorgos HR RECRUITING MADE SOCIAL For HR recruiting managers, social media is thought to be an easy, convenient and accessible way to speed up their recruiting process. A... Read more
16 May, 2018
