Making sense of international marketing and brand strategy in the information age
Written by Joshua Jong Having a good reputation is essential because it is the foundation for value judgement of a company (Gray & Balmer, 1998). The reputation is something that... Read more
2 April, 2019Written by Alexandra Raymaekers Introduction Social media is changing the way brands are communicating. Indeed, brands have now lost control of what is being said about them on social media.... Read more
7 November, 2018Written by Anna Zonina It has been a while since social networks have been introduced to the world and have disrupted our everyday lives. However, apart from changing the way we interact with each... Read more
24 July, 2018Written by Sophia Collischon „If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6.000... Read more
11 July, 2018
