Making sense of international marketing and brand strategy in the information age
Written by Matilda Nilsson Information and communication technologies have become an important part of our lives. The expansion of new technologies and virtual communication including personal... Read more
11 September, 2019Written by Lauren Mocol Figure 1: Computer tracking and monitoring unsubscribe rates As attention spans shrink and the saturation of content grows, marketers search for ways to reduce unsubscribe... Read more
31 January, 2019Written by Anna Bakalarska (Krasting Bruce, 2012) The other week I stumbled across the episode “Nosedive” of the TV-series Black Mirror. It depicted a morose picture of the future. A... Read more
17 October, 2018Written by Johanna Jaakkola There are millions of songs, books, films, blog post and tweets (just to mention some) in the world we live in right now - that can be reached any time of the day.... Read more
23 August, 2018Written by Rebecka Hojgård Hansen When I asked my mother what she would bring to a deserted island, her answer was “my family of course”. When she asked me back, she was kind of humiliated when... Read more
14 February, 2018
