Social Media Mantra
What is a Social Media Mantra? Before you even think about online networking for your brand, I suggest the following exercise. First, take your shoes off. Close the blinds and dim the lights in your... Read more
5 July, 2023
Brand Rants
Making sense of international marketing and brand strategy in the information age
Tag Archive: Online Networking
How to build a brand based on social following: The case of Ipsy and Michelle Phan
Written by Sandra Juncker Photo 1: A computer on social media. “It is a story of how ipsy’s founder, Michelle Phan, parlayed a devoted internet following into one of the country’s... Read more
26 February, 2019The advent of multichannel networks in the era of new media
Written by Young Kim Nowadays, there has been growing number of people watching videos online habitually. This is based on the fact that people have started to create their own videos to share... Read more
5 September, 2017
