How brand strategists make a difference online
Click here to listen Transcript This is the edited transcript from Bernard Clive's interview with Sean Duffy, a brand strategist. Bernard Clive: Welcome to another... Read more
31 March, 2022
Brand Rants
Making sense of international marketing and brand strategy in the information age
Tag Archive: Online Marketing
Online reviews will make or break your restaurant
Written by Andrea Huntzinger Image 1: TripAdvisor If these jaw-dropping statistics are not enough incentive for you to start paying attention to the online reviews written about your... Read more
22 January, 2020The Importance of Online Reputation – and How to Manage It
Written by Joshua Jong Having a good reputation is essential because it is the foundation for value judgement of a company (Gray & Balmer, 1998). The reputation is something that... Read more
2 April, 2019Is it all about streams now? How the music industry can get the most out of digitalization and online marketing
Written by Ellinor Beckman The ongoing digitalization of music consumption, fandom and marketing continues to greet the music industry with new challenges. Marketing managers and record labels... Read more
5 March, 2019Banner blindness: A reason to change your advertisements?
Written by Linnéa Björck Consumers have developed avoidance behavior that will minimize the chances of your advertisement being viewed. The effectiveness of your advertisement can be... Read more
21 February, 2019Online marketing: A shift in power dynamics
Written by Ane Egetoft Nielsen It is no surprise that the use of online marketing platforms has increased tremendously within the latest years and continues to do so. Like in any other developing... Read more
29 January, 2019Older Adults and Social Media Marketing
Written by Slav Slavov Figure 1. Older Adults and social media marketing can co-exist (Source: Adweek, 2017) Once Upon A Time, There Was A Stereotype About Older Adults… Let’s admit it! In... Read more
27 December, 2018Unwrapping the Unboxing Phenomenon – Why Unboxing Videos are Here to Stay
Written by Jonas Isaksson Social media has changed how advertising messages are being perceived and today consumers trust traditional brand advertising less than ever. Instead, they put more trust... Read more
3 October, 20185 Things You Need To Know About Marketing Automation
Written by Victor Ekstam Have you ever been browsing clothes online or checking out the sale on food supplements – only to realize that the item will stalk you on every page you ever visit? Even... Read more
29 August, 2018Stop Annoying Your Audience
Written by Madalina D. Manole Even though Web 2.0 and social media has been around for some time now, many marketers are still having a hard time understanding its true purpose. As opposed to... Read more
21 August, 2018
