Tag Archive: Online Marketing

Online marketing: A shift in power dynamics

Written by Ane Egetoft Nielsen It is no surprise that the use of online marketing platforms has increased tremendously within the latest years and continues to do so. Like in any other developing... Read more

29 January, 2019

Older Adults and Social Media Marketing

Written by Slav Slavov Figure 1. Older Adults and social media marketing can co-exist (Source: Adweek, 2017) Once Upon A Time, There Was A Stereotype About Older Adults… Let’s admit it! In... Read more

27 December, 2018

Stop Annoying Your Audience

Written by Madalina D. Manole Even though Web 2.0 and social media has been around for some time now, many marketers are still having a hard time understanding its true purpose. As opposed to... Read more

21 August, 2018