Making sense of international marketing and brand strategy in the information age
In my previous post on Growth Strategy, I mentioned the various stages of digital evolution businesses have been going through. A decade ago, the link between growth and a company’s digital... Read more
12 July, 2023Click here to listen Transcript This is the edited transcript from Bernard Clive's interview with Sean Duffy, a brand strategist. Bernard Clive: Welcome to another edition of your... Read more
31 March, 2023Written by Andrea Huntzinger Image 1: TripAdvisor If these jaw-dropping statistics are not enough incentive for you to start paying attention to the online reviews written about your... Read more
22 January, 2020Written by Joshua Jong Having a good reputation is essential because it is the foundation for value judgement of a company (Gray & Balmer, 1998). The reputation is something that... Read more
2 April, 2019Written by Ellinor Beckman The ongoing digitalization of music consumption, fandom and marketing continues to greet the music industry with new challenges. Marketing managers and record labels... Read more
5 March, 2019Written by Linnéa Björck Consumers have developed avoidance behavior that will minimize the chances of your advertisement being viewed. The effectiveness of your advertisement can be... Read more
21 February, 2019Written by Ane Egetoft Nielsen It is no surprise that the use of online marketing platforms has increased tremendously within the latest years and continues to do so. Like in any other developing... Read more
29 January, 2019Written by Slav Slavov Figure 1. Older Adults and social media marketing can co-exist (Source: Adweek, 2017) Once Upon A Time, There Was A Stereotype About Older Adults… Let’s admit it! In... Read more
27 December, 2018Written by Jonas Isaksson Social media has changed how advertising messages are being perceived and today consumers trust traditional brand advertising less than ever. Instead, they put more trust... Read more
3 October, 2018Written by Victor Ekstam Have you ever been browsing clothes online or checking out the sale on food supplements – only to realize that the item will stalk you on every page you ever visit? Even... Read more
29 August, 2018
