Discount to Customer’s Hearts
Written by Xinyi Yao Price discounts - simple yet effective Price discount may seem pretty simple, but may I remind you that it is a promotional tactic in marketing mix, which means... Read more
6 November, 2019Making sense of international marketing and brand strategy in the information age
Written by Xinyi Yao Price discounts - simple yet effective Price discount may seem pretty simple, but may I remind you that it is a promotional tactic in marketing mix, which means... Read more
6 November, 2019Written by Victoria Rocha Image 1 Brands try to remain part of the different cultural streams. As brands have become “the uninvited crashers of the Web 2.0 party” like Fournier & Avery... Read more
26 March, 2019Written by Elsa Perpiñá Subiñas Some days ago, the concept of performance arrived to me in the shape of a YouTube video. Ter, the Spanish youtuber that has linked her vast knowledge in... Read more
22 January, 2019Written by Lisa Marie Bauer Establishing measures to create an online brand experience for consumers becomes increasingly important as it serves as a means of differentiation and increases... Read more
22 August, 2017