Discount to Customer’s Hearts
Written by Xinyi Yao Price discounts - simple yet effective Price discount may seem pretty simple, but may I remind you that it is a promotional tactic in marketing mix, which means... Read more
6 November, 2019
Brand Rants
Making sense of international marketing and brand strategy in the information age
Tag Archive: online branding
5 Ways for Your Cultural Driven Brand to Remain Timeless
Written by Victoria Rocha Image 1 Brands try to remain part of the different cultural streams. As brands have become “the uninvited crashers of the Web 2.0 party” like Fournier & Avery... Read more
26 March, 2019It’s Not Me, It’s My Alter Ego: Remastering the Term Performance
Written by Elsa Perpiñá Subiñas Some days ago, the concept of performance arrived to me in the shape of a YouTube video. Ter, the Spanish youtuber that has linked her vast knowledge in... Read more
22 January, 2019Online brand experience on a brand website
Written by Lisa Marie Bauer Establishing measures to create an online brand experience for consumers becomes increasingly important as it serves as a means of differentiation and increases... Read more
22 August, 2017
