In my latest post for TalentZoo.com, How to turn your marketing up to ’11 (and good news for the rest of us), I put together a list of trends that I wish all marketers would adopt in... Read more
19 January, 2011
Google alerts sent me a link today dated December 8, 2010 whose headline read "Study reveals social media brand marketing potential". I clicked through to find an article talking about the power of... Read more
5 January, 2011
One Mo Bro's plea for more online charities to stop preaching and start participating ‘Tis the season of giving. So what’s the best way to raise money for a good cause? Try this: forget about... Read more
30 November, 2010
Can you imagine a marketing manager letting brand-related websites, endorsements, editorials, images, or videos be broadcast without review or approval? I can’t. Companies want to control the... Read more
28 September, 2010
In many BtoB companies the career path to the Marketing Departmment seems to invariable miander through Sales. Over the years I’ve worked with many salespeople-cum-marketing-managers. While I... Read more
15 March, 2011