Making sense of international marketing and brand strategy in the information age
When people think about cross-cultural marketing blunders they usually think of the funny translation gaffes. There are dozens of examples. You’ve probably come across a few of these yourself.... Read more
10 July, 2023Written by Elvira Zetterberg Companies in today’s society are constantly trying to come up with new ways to promote their products and stand out from the crowd. Since consumers nowadays are more... Read more
9 January, 2019Beyoncé’s latest album release shows us how audience power is changing the rules of marketing and creating new possibilities for brands - if you are able to see it. Last month Beyoncé... Read more
27 January, 2014In many BtoB companies the career path to the Marketing Departmment seems to invariable miander through Sales. Over the years I’ve worked with many salespeople-cum-marketing-managers. While I... Read more
15 March, 2011In my latest post for TalentZoo.com, How to turn your marketing up to ’11 (and good news for the rest of us), I put together a list of trends that I wish all marketers would adopt in... Read more
19 January, 2011Google alerts sent me a link today dated December 8, 2010 whose headline read "Study reveals social media brand marketing potential". I clicked through to find an article talking about the power of... Read more
5 January, 2011Movember 2010 is history. As the dust (and whisker clippings) settle, we are able to gauge the success of this year’s effort. I'm happy to report that Team Duffy raised $1,010 for the... Read more
29 December, 2010One Mo Bro's plea for more online charities to stop preaching and start participating ‘Tis the season of giving. So what’s the best way to raise money for a good cause? Try this: forget about... Read more
30 November, 2010Can you imagine a marketing manager letting brand-related websites, endorsements, editorials, images, or videos be broadcast without review or approval? I can’t. Companies want to control the... Read more
28 September, 2010I've been privileged to have the opportunity to lecture at the Lund University School of Economics for the past three years. Each semester, I've delivered a series of lectures on strategic... Read more
27 September, 2010
