Making sense of international marketing and brand strategy in the information age
Written by Natalia Theofilopoulou As the number of email users is constantly growing, online communication has become an every-day routine (1,2). As an internet marketer, you can use email marketing... Read more
9 October, 2019Written by Lauren Mocol Figure 1: Computer tracking and monitoring unsubscribe rates As attention spans shrink and the saturation of content grows, marketers search for ways to reduce unsubscribe... Read more
31 January, 2019Written by Victor Ekstam Have you ever been browsing clothes online or checking out the sale on food supplements – only to realize that the item will stalk you on every page you ever visit? Even... Read more
29 August, 2018Written by Emilija Jurgulyte Abstract Email marketing is one of the most powerful tools in marketing communication that emerged a couple of decades ago. It has deep roots in the traditional... Read more
19 September, 2017
