Making sense of international marketing and brand strategy in the information age
Written by Gracja Kantorska The internet technologies gathers all possible data about our online behaviour, which we allow by agreeing to all terms and conditions without any hesitation.... Read more
7 February, 2019Written by Acamila Moreira KEY FACTS Anti-branding activities are a consequence of customers empowered by the internet and triggered by dissatisfaction and have been increasing constantly... Read more
10 October, 2018Written by Maximilian Hochsteiner INTRODUCTION The internet gives us the opportunity to be whoever we want to be, say whatever we want to say and listen to whoever we want to listen to. Social... Read more
29 August, 2017Written by Lisa Niesen Introduction Social media has not only become a very relevant topic for brands and companies to deal with when it comes to business, but also for human beings in regards to... Read more
15 August, 2017
