Making sense of international marketing and brand strategy in the information age
Written by Lisa Cöster Figure 1: Instagram reality post @imrececen (Imre Çeçen, 2017) Figure 2: Social media and mental health quote (RSPH, 2017) Social media undoubtedly is an... Read more
5 December, 2018Written by Alexandra Anthoine-Badaroux 21st century is the time for art to be less complicated. Before the Instagram era, art was reserved to an elite and it was tough for artists to be known and... Read more
28 November, 2018Written by Enrico Signorelli “We are a social pizzeria. The food is first tasted with the eyes, then with the nose and just at the end with the mouth”- Paolo Ghidini, pizza-maker and co-owner... Read more
24 October, 2018Written by Marie Merlevede Let me tell you, how most companies choose their influencers on Instagram and why you shouldn’t do it like them anymore. It is like it always was. Everybody wants... Read more
25 June, 2018Written by Liliana Avila Promoting products through third parties’ Instagram personal accounts is becoming a more valid mean to increase brand awareness on social media. In this article we will... Read more
11 April, 2018Win the online game: 6 techniques on how to successfully build your brand Written by Livia Bjurling Are you wondering what is necessary to successfully create brand awareness when... Read more
21 February, 2018
