Making sense of international marketing and brand strategy in the information age
Written by Imke van Deest Nike has done it again - risking it all On September 3rd, the Instagram Post of kaepernick7 created a hype on social media and divided the masses. Colin... Read more
15 January, 2020Written by: Lovisa Gunnarsson Two Generation Zers taking a selfie for Instagram(O'Donnell, 2018) Success for brands on social media isn’t easy today, nor will it be tomorrow. Because, as... Read more
8 January, 2020Written by Lena Maria Halberstadt Raise your hand if you have used Instagram, Facebook, Twitter, LinkedIn or WhatsApp today. You are not alone. I plead guilty and with us there are 2.62 more billion... Read more
13 November, 2019Written by Paraskevi Devreli Image 1: Instagram logo (Peterson, 2018) The arise of Instagram’s society. Today, we are experiencing the dramatic change in communication and the emergence... Read more
31 July, 2019Written by Nowak Eva-Maria “I see a photo of a place and I instantly want to go there = trip booked, decision made” (Saward, 2015) Have you ever seen a picture on Instagram and your first... Read more
3 July, 2019Written by Cristina González Bustillo We all use social media regularly, every day, several times. But are we aware of the advantages that they provide us with? Social Media update Since... Read more
24 April, 2019Written by Carolin Bruder In recent years the influencer scene has increased rapidly. These days, people, especially the younger generation spends considerably more time in front of their... Read more
19 March, 2019Written by Julia Ausserdorfer With their latest feature, namely shoppable Instagram posts, the social media platform has managed to revolutionize online shopping. Only one tap on the post or the... Read more
12 March, 2019Written by Lusiyana Dimitrova I guess all of you on some level follower an influencer, celebrity or a famous person on your social media accounts, like Instagram. An influencer is someone who can... Read more
19 February, 2019Written by Jakob Ivarsson It is said that 70% of the posted pictures on Instagram are travel related (Delgado, 2018). If you are scrolling down your feed during the summer or the winter break it... Read more
4 February, 2019
