Making sense of international marketing and brand strategy in the information age
Written by Nowak Eva-Maria “I see a photo of a place and I instantly want to go there = trip booked, decision made” (Saward, 2015) Have you ever seen a picture on Instagram and your first... Read more
3 July, 2019Written by Lusiyana Dimitrova I guess all of you on some level follower an influencer, celebrity or a famous person on your social media accounts, like Instagram. An influencer is someone who can... Read more
19 February, 2019Written by Jakob Ivarsson It is said that 70% of the posted pictures on Instagram are travel related (Delgado, 2018). If you are scrolling down your feed during the summer or the winter break it... Read more
4 February, 2019Written by Enrico Signorelli “We are a social pizzeria. The food is first tasted with the eyes, then with the nose and just at the end with the mouth”- Paolo Ghidini, pizza-maker and co-owner... Read more
24 October, 2018Written by Paulina Haux Lets be straightforward. Every brand manager should include Instagram in their marketing strategy (NewsCred, 2015). If you have not included Instagram in your marketing... Read more
8 August, 2018
