Making sense of international marketing and brand strategy in the information age
Written by Matilda Nilsson Information and communication technologies have become an important part of our lives. The expansion of new technologies and virtual communication including personal... Read more
11 September, 2019Written by Joy Ewert Marketing techniques contribute undoubtedly to information overload (Eppler & Mengis, 2004). But what about consumers and online users? We receive a tremendous amount of... Read more
17 July, 2019Why better tactics are unlikely to solve online content and engagement woes. The biggest content marketing challenge for most brands has little to do with content. It’s a matter of mindset. Most... Read more
4 February, 2014Yesterday during a presentation in Stockholm, my desktop was put up on screen. The CEO of the company began to laugh. “I thought I was bad,” he said, “You have almost 95 thousand unread... Read more
10 August, 2012Can your brand benefit from the wildly viral "Staring You Media"?I am not a fan of Sweden's "voluntary" TV-tax. However, I am a big fan of the campaign they have launched to induce me to pay it. Why?... Read more
24 November, 2009Want some perspective on what the information age is all about? Check out this presentation. It was originally created as a power point presentation for high school faculty in 2006. Since then it has... Read more
9 March, 2009
