Making sense of international marketing and brand strategy in the information age
Written by Hinz Chan The Buzz: Social Media Influencer Marketing Recently, social media influencer marketing has generated a lot of buzz and for good reason. While the social media influencer... Read more
23 October, 2019Written by Jella Lynn Hauptmann Scrolling through our Instagram feeds, influencers and sponsored ads are dominating the landscape. Nowadays, we can read all about success stories and endless... Read more
7 August, 2019Written by Liina-Lotta Latvala Picture 1: Pet influencer working on his next ‘pawsome’ Instagram post. They come in all different sizes, species and breeds and each of them has their own... Read more
5 June, 2019Written by Cristina González Bustillo We all use social media regularly, every day, several times. But are we aware of the advantages that they provide us with? Social Media update Since... Read more
24 April, 2019Written by Carolin Bruder In recent years the influencer scene has increased rapidly. These days, people, especially the younger generation spends considerably more time in front of their... Read more
19 March, 2019Written by Julia Ausserdorfer With their latest feature, namely shoppable Instagram posts, the social media platform has managed to revolutionize online shopping. Only one tap on the post or the... Read more
12 March, 2019Written by Helena Wictor Image 1, Screenshot from Isabella Löwengrip on her Instagram (Bloggbevakning, 2018) What have Isabella Löwengrip, Kenza Zouiten, and Kylie Jenner in common? Of... Read more
7 March, 2019Written by Lusiyana Dimitrova I guess all of you on some level follower an influencer, celebrity or a famous person on your social media accounts, like Instagram. An influencer is someone who can... Read more
19 February, 2019Written by Asger Häversjö One of the seven laws of network states that with the increasing information on the web, we have limited attention to what we read (Van Dijk, 2012). Recent myths... Read more
24 January, 2019Written by Elvira Zetterberg Companies in today’s society are constantly trying to come up with new ways to promote their products and stand out from the crowd. Since consumers nowadays are more... Read more
9 January, 2019
