Part 1 of 2 The concept of the “ROI Marketer” was coined this month in a report from the The Fournaise Marketing Group. Here’s why I think this is the worst idea in marketing — and why it... Read more
25 July, 2012
A few ideas on how an HR Department could use an integrated social media campaign to achieve its objectives At the heart of any social media endeavor is one singular commercial endeavor:... Read more
9 April, 2010
Do HR departments actually have the most to gain from Social Media? A funny thing happened in the middle of a marketing campaign we're running.We realized that we also created a very efficient... Read more
31 March, 2010
