Making sense of international marketing and brand strategy in the information age
Part 3 of 4 “Don’t be evil” was coined by Google employees Paul Buchheit and Amit Patel in 2000 and has been kicking around as an unofficial motto ever since. It was included in the prospectus... Read more
6 July, 2012Part 2 of 4 I don’t believe any brand can be everything to everybody. But that seems to be the new ambition in Mountain View. Over the past decade or so, Google has launched or acquired 217... Read more
27 June, 2012Part 1 of 4 To most people Google seems to be a benevolent nerd-fest offering a free search engine and other online stuff with a quirky corporate culture. That seems accurate. But beneath the... Read more
25 June, 2012I want to use Google+. I want my colleagues and clients and you to use it as well. I think it has the potential to be a major catalyst for business networking. If it succeeds, it could carve out a... Read more
19 April, 2012Google Chrome is out and like any new product destined to revolutionize the way we use the web, the Internet is aflutter with activity. What is Google Chrome? Google’s answer to your... Read more
3 September, 2008
