Making sense of international marketing and brand strategy in the information age
Written by: Lovisa Gunnarsson Two Generation Zers taking a selfie for Instagram(O'Donnell, 2018) Success for brands on social media isn’t easy today, nor will it be tomorrow. Because, as... Read more
8 January, 2020Written by Cecilia Finell (Wondergem, 2017) One of the newest topics among marketers is the fascinating Generation Z (a.k.a. post-millennials) that is being raised in a world where technology... Read more
28 March, 2019Written by Mel Hopkins Figure 1: Left: Hanna Öberg, a Swedish Instagram Star. Right: A YouTube Thumbnail for video by Sophie ArisSource: https://www.instagram.com/hannaoeberg/ and... Read more
13 September, 2018Written by Fiona Frevel Source: pexepls.com Why social media marketing is more relevant than ever A new age has come: generation z is passing the border to become grown-ups, earn their own... Read more
31 January, 2018
