Making sense of international marketing and brand strategy in the information age
Written by Camilla Jacobson From voice-powered intelligent assistants like Amazon’s Alexa to self-driving cars from Tesla, AI (artificial intelligence) is barging its way into business,... Read more
18 September, 2019Written by Jannika Ickstadt In 2013 Google rolled out the “Hummingbird” update and therewith laid the foundation for voice search, five years later 20% of all mobile searches are conducted... Read more
22 May, 2019Written by Victoria Rocha Image 1 Brands try to remain part of the different cultural streams. As brands have become “the uninvited crashers of the Web 2.0 party” like Fournier & Avery... Read more
26 March, 2019Written by Beiyao Yang Nowadays we are living in an innovation era, especially in digital space, where a new application or technology is introduced every week that has the potential of... Read more
28 March, 2018
