Making sense of international marketing and brand strategy in the information age
Written by Lena Maria Halberstadt Raise your hand if you have used Instagram, Facebook, Twitter, LinkedIn or WhatsApp today. You are not alone. I plead guilty and with us there are 2.62 more billion... Read more
13 November, 2019Written by Sk. Abtahiune Rashid Do you have any passion that appreciated by your friends and fellows? Have you ever thought your passion can make you an entrepreneur? How does it feel to see your... Read more
12 February, 2019Editor's Note: This article was written in early November 2017, which was before Facebook's data misuse scandal broke in March 2018. The opinions expressed in this article are the author's own and... Read more
26 July, 2018Win the online game: 6 techniques on how to successfully build your brand Written by Livia Bjurling Are you wondering what is necessary to successfully create brand awareness when... Read more
21 February, 2018Written by Victoria Tengblad-Kreft The time of getting news primarily from TV, radio, and printed newspaper is no more. Social media has officially surpassed traditional media as a preferred news... Read more
7 February, 2018Written by Maximilian Hochsteiner INTRODUCTION The internet gives us the opportunity to be whoever we want to be, say whatever we want to say and listen to whoever we want to listen to. Social... Read more
29 August, 2017
