Making sense of international marketing and brand strategy in the information age
Written by a Lund University Student Online shopping changed the game completely. Now, Black Friday is the biggest event in the online shopping industry during the whole year. And is far more... Read more
20 November, 2019Written by Xinyi Yao Price discounts - simple yet effective Price discount may seem pretty simple, but may I remind you that it is a promotional tactic in marketing mix, which means... Read more
6 November, 2019Written by Meiru Lu There is a group of people, by using the Chinese social media platform Wechat, they help others to buy commodities, mainly luxury goods outside of mainland China because the... Read more
29 May, 2019Written by Julia Ausserdorfer With their latest feature, namely shoppable Instagram posts, the social media platform has managed to revolutionize online shopping. Only one tap on the post or the... Read more
12 March, 2019Written by Phuong Ailien Nguyen “I wish that every time I ‘liked’ an outfit on Instagram it would magically appear in my closet.” - @bebe We want anything, anytime, and anywhere. Nowadays,... Read more
14 November, 2018
