Written by Jonas Isaksson Social media has changed how advertising messages are being perceived and today consumers trust traditional brand advertising less than ever. Instead, they put more trust... Read more
3 October, 2018
Written by Viktoria Chalkidou In an era that consumer trends are changing faster than ever, some consumer trends are here to stay and some others are here to challenge brand managers and their... Read more
23 May, 2018
Written by Weronika Bojanowicz I aim at shedding light to the fact that online consumer reviews are not as powerful as commonly suggested. Take that back, the power does not lie in the... Read more
3 October, 2017
