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Brand Rants

Making sense of international marketing and brand strategy in the information age

Tag Archive: corporate brand

5 Ways for Your Cultural Driven Brand to Remain Timeless

Written by Victoria Rocha Image 1 Brands try to remain part of the different cultural streams. As brands have become “the uninvited crashers of the Web 2.0 party” like Fournier & Avery... Read more

26 March, 2019

Corporate branding on social media: “The age of closed doors” is over

Written by Meri Nordström This post delves into the world of corporate branding, explaining how the changed dynamics demand brands to be more open and interactive. After taking a look at the new... Read more

16 August, 2018